already made his millions because he was a monopoly in the U.S. He had no domestic competition so his innovation stopped ( including is 6 year old website). Canned burned emprom is fine for guys who don't want to tune their cars. Every car is different with different mods. The programmable ecus is must have for guys who want to tune specific to their car and goals. That is why the AFC became popular because the JWT ecu fell short in many areas. The AFC is basically a band-aid to the fix.