I guess it's all the rage for the pilots. I checked the stuff out and it's pretty amazing. It adheres like a mother ... doesn't flinch at finger nails etc. I sprayed some on an old leather shoe and after it dries, it doesn't come off. It's in a handy little aerosol can too. It's not the cheapest stuff int the world, but it does wonders to faded leather and vinyl. Here's the website of the company that makes it: