dealer price. Supply/demand on cars in general right now is killer. These will pull a premium at launch. That said, it'll be a horrific blunder if Nissan doesn't significantly beat the new Supra on price. The new Supra is a cool car (and really is awesome in it's own way), but they just tried too hard on the aesthetics... I think the new Honda Civics have fewer faux vents than the Supra. There's an undeniable ricer factor on the new Supra... definitely not the case on the new Z.