| Many people don't analyze things. They see a change and they form feelings about it without analyzing it first. Their entire thought process is emotional and based on knee-jerk reactions. They have no long-term vision and don't notice events unfolding, they only "feel" it when it hits them in the face. Some people like a change because "change is good" and that's the end of it. Some people don't like a change because "change is bad" and that's the end of it. People like me see the change, play with it, analyze it, and then decide if that change is beneficial or not. Change isn't inherently good or bad- it needs to prove itself. Windows 8 was a poor gamble. I played with it since it was in beta and immediately saw their angle. Microsoft has something like a 90% marketshare of the world's PC operating systems, but only a couple percent of the world's mobile devices. With the rise of Apple and devices such as iPhones/iPads they began thinking that mobile is the future and that the revenue stream on desktop operating systems is going to dry up. So they tried to make their next desktop OS as "mobile-like" as possible in order to get people used to their user interface. If that massive chunk of users liked the Metro UI then they'd be more likely to buy Microsoft mobile devices in the future. This is the reason why they omitted UI customizations that would have allowed users to bypass the Metro UI- it's not about giving the consumer choice, it's about conditioning them to be consumers of your other products. Most people cannot see this. Their perception ends with the brightly colored tiles and Facebook integration. What can I say, they're end users, a cash crop waiting to be harvested.
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