They are suppose to be the oem color but obviously are slightly lighter. I got them for 400 with the perforated backs and Z embroidery. That's less than half of Imports Extreme. However IE is top notch. As far as quality and fitment the Tuner_D's don't compare. However I am very happy with mine. They feel great and fitment is pretty damn good. These pics were taken the day of the install. Most of the wrinkles you see have tightened up over time and are almost completely gone now.