I assume most people were hoping that consumer laws would force Sears to honor the orders that were placed, but obviously Sears was going to cover their asses... they probably have teams of lawyers telling them what they need to say on their website to protect them from exactly that kind of incident. It was worth a shot... if they honored it you got a killer deal, and if they didn't you were only out a few bucks for a couple months while they refunded it. (And no, I didn't actually order any.)
I love elitists who aren't really elite in any way... they amuse me greatly.