I suspect it has to do with the Punjabi population. I work for a nation wide auto repair chain and almost every toyota is owned by a Punjabi Indian. Take a look at people driving them and see if it is true by you but where I am, it is true by far. The paradox is that most of them are cheap...free isn't good enough, it has to be free with an apology. How toyota makes any money off them is beyond me. Check out some downloadable comedy by Russel Peters, he's Punjabi Indian and funny as hell. He has a few jokes about Indian traits..