| The way I see it: People who call wheels "wheels" include: - high-end wheel manufacturers (especially those who endorse racing motorsports) - performance/suspension shops (unsprung weight is part of their vocabulary) - quality wheel shops (structure, weight, fitment, finish) - those who look for quality in wheels - those who can afford to or willing to pay - those who understand the meaning of automotive sports People who call wheels "rims" include: - knockoff wheel manufacturers (compromise quality for price) - accessory shops (volume sales) - wheel shops who mainly sell dubs and stock more spacers than they do wheels (bling bling and SUVs - they can put dubs on anything) - those who uses price as a major deciding factor (looks over function) - the younger crowd who came into the import scene (mr. upgrade-everything-that-can-be's) Unfortunately, we don't receive much help, as the 2nd group of people is growing much more rapidly.
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