What I don't get in the second pic is that it looks like the entire page except for the 7tune.com logo is a mirror image. The page number 6 is also backwards. If the japanese writing was in its correct position, then the 7tune.com would have to read moc.enut7 and also flip the letters around backwards.
Is this some sort of imaging feature that can be done? I'm not very knowledgeable about all this graphic and web design stuff.