It confuses me because haken's EBay history has him only selling JUN chips. He might have sold one of GINN's chips w/ GINN on it, but that was probably the chip he purchased originally that stored his program on it. If you look at any traceable evidence of Haken selling on EBay, you wont see a pattern of him selling GINN chips...
My 2 cents...
Personally, I don't think Chip plans to actually pursue legal action, I just think he wants to make a fuss.