TwinTurbo.NET: Nissan 300ZX forum - yes, it is a marketing technique. "Premium pricing" tries
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Subject yes, it is a marketing technique. "Premium pricing" tries
     
Posted by robo (sebring1970) on August 09, 2004 at 3:42 PM
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In Reply To I've always wondered that too posted by s3trios on August 09, 2004 at 01:36 PM
     
Message to take advantage of that customer segment that doesn't shop around, equates higher prices with higher quality, and generally does not care about saving a few bucks. Sometimes it works, sometimes it doesn't. Tends to be used more with luxury items with "inelastic" pricing.

     
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