software in an easy and usable software and stop bull shitting. Sell the pre-programs for the NOOB and guys who don't want to get too crazy.... then, sell the system that will let you customize it yourself. Set that system up with 4 programs (stock map, the 555 dual pop map, a 740 map, and a valet map) along with being full adjustable of course. Then people can learn from themselves and tune themselves.